ZURÜCK ZUM URSPRUNG
HAHN IM GLÜCK
Zurück zum Ursprung is the organic brand of a supermarket chain here in Austria. Their free-range eggs are called “Hahn im Glück” – Rooster in Luck – because their male chickens don’t get killed right after birth but get to grow up like their sisters. To promote this sustainable practice, we created a Microsite called “Ei have a dream”. I embedded the Microsite below, if you want to look at it in full size, you can do so here.
Creative Direction Gerd Schulte-Doeinghaus Text Georg Beer Design Stephan Kugler, Lili Weissensteiner Illustrations Lili Weissensteiner