Generations of Riesenhubers had flour on their hands – baking fresh bread since 1895. In recent times, a lot of traditional bakeries like Riesenhuber can’t stand a chance against big supermarkets. In the town of Neufurth however, things are quite different. People there seem to love their high quality bread and so Riesenhubers bakery is expanding, opening a new shop with a little café and even doing some catering. Their old branding was a bit outdated, coming from way back when in the seventies, so they wanted something a bit more fun and modern. In our design, we combined quirky illustrations with fun slogans using the local dialect to approach customers on a personal level and make them feel right at home. Design is not in use.

Design Lili Weissensteiner, Katharina Erhardt    Illustrations, Photography Lili Weissensteiner